SEO improves the visibility of your website based upon your desired targeted search engine keywords. SEO campaigns are undertaken for a minimum of 6 months as it takes a while for the search engines to pick up the required data. In general, the longer the campaign, the higher up the rankings you page will get.
Pay Per Click advertising campaigns are the fastest way to achieve the top rankings on all of the major search engines. Each time your advert is clicked, your account is charged an appropriate fee, this fee completely varies depending on how competitive your chosen keywords are. The great benefit of PPC is that a daily/weekly/monthly budget is set which means that you never go over your marketing budget. These campaigns can also be instantly turned on and off depending on how busy or quiet you would like to be.
Online analytics allow you to closely monitor how your customers are interacting with your website. It allows us to create detailed reports on areas such as bounce rate (how long a user stays on your site), keyword searches (what people are searching for), device analysis (what specific devices and operating systems people are using to view your site) and much much more
If you would like to engage your customers with the use of an online newsletter then you should incorporate email marketing into your marketing strategy.
We can plan, create and implement email marketing campaigns tailored to your organisations goals. By designing bespoke emails, we can create a solution that fits perfectly with your brand.
A detailed report is included containing information such as subscribers details, email open rates, click through rates and more.