We spend the necessary time with you to thoroughly understand your organisations strategic model. This allows us to formulate a detailed understanding of who your customers are, why they engage / purchase from you and the marketing channels which they use. We then formulate “customer personas” and a list of key common tasks that they carry out when visiting your web solution/mobile application. We can then plan their online journey.
Our User Experience Design team take the initial interactions forward to the design prototyping phase, using persuasive design techniques to create the necessary interactions that funnel your customers to the various signposts and calls to action across your website/application. This is where our extensive knowledge and expertise comes into play, as we iterate through numerous web/mobile UI wireframes and design concepts, marrying what makes a great user experience design together with your organisations strategic goals, gaining approval from your customers and of course yourself along the way.
Once we have established who your customers/buyers are and what they wish to do on your website/application, we then get started formulating the initial interactions and plan how your customers will use your new web solution/mobile application. Working with you to plan the information architecture, content and design together, we ensure that your new website/mobile application is customer-centric, using leading-edge technology to formulate interaction diagrams, customer journey maps, flowcharts and site maps.